Sign Of The Times

I'm sure we've all dreamed it: Taking such famous and sweet revenge on having been treated poorly by customer service that one of the largest companies in America publicly regrets ever having pissed you off.

Well, after a singer from Nova Scotia watched with dismay out of his airliner window as some baggage handlers tossed and broke his $3500 guitar, and the subsequent denial of that airline to reimburse him for his loss, he wrote a song about it. Now 2.5 million people (and counting) have tapped their toes to the newest viral video on YouTube, "United Breaks Guitars".



(And yes, United has seen the video; yes, they have had a change of heart about paying for the damage; and yes, the singer is still going to write two more songs — and make videos — about his experience, as promised.)

Obviously, this video will become required watching in every Marketing 101 course taught in college from this point forward.